Friday, 15 August 2008
-
Photography online proofing
Present the Final Image to the Client
Once an image has been retouched and the art director is happy with it, the image is then presented to the creative director or client. The creative director is the person who oversees the entire ad concept and makes sure it conveys the correct message.
At this point, the image may come back to me for further alterations. Otherwise, the image is then presented to the final client. Two obvious things can happen at that point: the client either loves it or hates it. I have had situations when there is a total change to the image and direction of the ad, and it must be recreated from scratch. In other cases, there are minor changes or none at all. It is typical to get an approval on the image within a couple of rounds.
If the image is approved, it will be passed on for further processing. This usually means mating the image(s) with the page layout file, and from there, it is either sent for final film or, most often, it is sent electronically to the correct publication house.
Regardless of the version of Photoshop or the computer platform you are using (unless it is really old!), the techniques described in this book rely on basic tools to complete the tasks described. I have found that with each update of Photoshop, I will typically try the new functions, but often I end up relying on the more basic tools to perform my corrections. In other words, the program version number isn't a big issue with me, it's what I do with the tools that matters.
-
recommend
- recs 0
-
share
-
email
- sent 0
Post a Comment